Nowadays Blogs are becoming more prominent on the World Wide Web. But you may ask what is a blog? A quick search on Google returns many results but you may no closer to understanding what a blog is. A dictionary definition of a Blog is regularly updated website, normally run by an individual or small organisation, that is written in an informal or conversational style. Blogs are an important communication channel and by running and maintaining a blog it shows that your an expert in your industry or field. Essentially, it comes down to this blogging demonstrates your expertise or knowledge and it offers you the chance to share this via the medium of the World Wide Web.
The person that stands out is good at promoting themselves and their expertise. Usually these are the ones that are able to establish themselves quickly as experts, ‘go to people’ or authorities in their field. These ‘go to people’ are the ones that attract customers, because they are seen as valuable and they are seen in this light because they have a solution to a problem that the customer experiences. So how do you apply this simple strategy for yourself? The answers lies in blogging.
Think of it like this, your blog is a powerful medium that will allow you to connect with customers. You, the blogger are an expert and people naturally like see what you can do and how you can help them. So the question remains how does one convey that your an expert through blogging?
Why Your Blog Is Important
There are many great reasons as to why you should blog. Some of these are more technical whilst other reasons may be to showcase your ability, help others or build an audience. Essentially, a blog provides clear evidence that the skill, knowledge and experience you’ve acquired are valuable thus you are valuable because of your expertise. This is what separates you from the competition which gives you an edge over them.
Use You Blog To Prove Your An Expert
A blog has the potential to add massive value to your business. A blog well done, that is regularly updated and maintained tells your audience that you are worthy of their time and they should consider devoting their resources to you versus a competitor. By sharing your knowledge via a blog, you are in effect saying to your audience to choose you instead of your competition. As a blogger, you should try to make the most of this opportunity.
Look Like An Expert
If your looking to position yourself as an expert, you better make sure that your blogging efforts demonstrate this. It’s not mentioned often but if you want to look like an expert you should dress like one. We are not focusing on how you dress but the point we want to drive across is how you dress your website. Appearance matters and utilising a professional website design is essential. If your website is not kept up to date, this shows potential visitors that you don’t care and the last thing you want to do as this will just put off prospects which can in the long term hurt your business.
Being An Expert
Being an expert means that you talk to your audience instead of over them. By this I mean that if your level of expertise is so far over their head, they won’t understand what your talking about and then your no longer writing for this particular audience – you’ve suddenly moved into the realm of writing for yourself. When your writing blog articles as an expert, I think its critical to understand the difference between writing to teach and writing to convince.
Writing to teach is a wonderful way to establish credibility as an expert. There are plenty of website visitors who may be interested in learning what you do before they are ready to buy from you. And there are other types who have no interest in doing things by themselves but want to learn from someone who is an expert in their field. Both of these outcomes are great for you as blogger, but its very important that you consider your audience and write at a level that will add value as opposed to one where your talking over their heads.