Yes it’s true, most blogs are going to fail before they even have a chance to succeed and this is often the case. Many blogs nowadays are started in a flurry of excitement by those that want to blog but find that that writing blog post after blog post consistently week after week causes the owners of the blog to quickly lose interest or motivation. A quick Google Search will reveal many corners of the Internet that resemble a virtual ghost town, littered with abandoned blogs.
There are a number of reasons as to why a blog may ultimately fail. One of the best articles was written over 5 years ago by the SEO (Search Engine Optimization) Firm Moz. Even though it is an old article and discusses corporate blogging, it has some great insights as to why your blog is going to fail.
Reasons Why Corporate Blogging Fails
- Blogs Vs Corporate Culture
- Editorial Control Issues
- Misunderstanding Your Audience
- Attempting to ‘sell’ or ‘market’
- Domain and URL issues
Here is a link to the article (Reasons Why Corporate Blogging Fails). The article discusses the common blogging pitfalls and its an interesting read. One of the pitfalls discussed is the struggle between a corporate structure and the nature of a successful blogging voice. Normally blogs will require a personal voice, potential visitors and readers to your website look for content that helps them. A blog with a personal voice provides interest, passion and enthusiasm for a a particular topic. Essentially, you’ll need a blog with a personal voice that separates you from the thousands of other blogs out there.
Other reasons as to why blogging fails is a lack of understanding of what a blog is, what your goals should be and how to write a blog post that drives value and is helpful to potential visitors and readers. Blogging is touted as a way to get more leads, traffic and visitors to your website but its never that easy.
Additional Blogging Pitfalls
In addition to the blogging pitfalls that we’ve discussed above, there are many other pitfalls that can affect a blogs performance and we’ll discuss them here.
Blog Posting Frequency
Your blog posting frequency is an important factor that will determine your success as a blogger. Search Engines like Google place importance on the relevancy of new content and this helps you to be discovered whenever a website visitor searches for a particular topic on the Internet. However search engines also rank your website on a content quality score and this means that your content must be valuable to website visitors and this in turn will help you to rise in the search engine rankings. In the eyes of a search engine a website without new updates is viewed as a ‘dead’ entity – with nothing new to offer.
Many blogs started in a flurry of excitement try to post frequently in the beginning, but as interest fades and expectations fall wayside blogging becomes a bit of a chore. When this happens blogging is posted on an infrequent basis until there is no interest in the blog by the website master or by its readers.
Blog posting frequency is good for visibility in the search engines and ultimately, the more value a search engine places on your website the higher your site will ultimately rank in the search engine results.
Many people may assume that if they start blogging for a month that it will yield instant success for the website. Most often than not this isn’t the case and when this happens you can get frustrated by your lack of progress and the blog is then seen as an ineffective marketing tool.
Keyword research is an important but overlooked part of your blogging strategy. Keyword research helps you to identify a suitable topic for you to write about . The goal of keyword strategy is to ultimately write about what your audience wants to read.
As we’ve discussed many blogs will fail due to the fact of unrealistic expectations about how hard it is to create, maintain and run a blog. I hope that this illuminates the common pitfalls you’ll come across when blogging.