You may have heard that blogging is a good business strategy for your business, but you may be wondering ‘Why is blogging important for my business?’
It’s an important question and, there are many valid reasons as to why starting a blog for your business is a good thing. A good blogging strategy will:
- Turn targeted traffic into leads
- You’ll be seen as an authority in your industry
- Help you to be more visible in the Search Engines
Recently, HubSpot (hubspot.com) provided a case study with even more reason to start and maintain a blog for your business website. Companies that blog have more website traffic.
Here is the link to the article (Study Shows Business Blogging Leads to 55% More Visitors). Essentially companies that blog have far better marketing results. So an average company blog has:
- 55% more website visitors
- 97% more inbound links
- 434% more indexed pages
Take a look at the graph above. Can you see the difference between the companies that blog and don’t blog. Be sure to check out the article as it has a lot more in-depth information.
So as a business owner what should you do?
Many companies are now beginning to recognise the benefits of blogging on a regular basis. A blog should be seen as an important part of your marketing strategy that is not only capable of reaching new customers but can also build a dynamic community which exchanges information, solutions, reviews, opinions and helps to promote your products, services and your reputation.
Businesses that blogs have an unfair advantage over its competition. Blogging gives you a chance to reach new customers, present a new face to your existing customers and helps to drive more traffic to your website. More traffics basically means more people that will convert to leads and sales for your business.
Blogging helps you to be visible in the search engines. Every blog post written on your business website is an opportunity to show up in the search results of the World Wide Web and drive organic traffic back to you. Naturally, when this happens people will find your business website and be engaged with the content that you produce on a regular basis, and they’ll be checking in frequently to see what new content has surfaced.
Blogging also helps you to be discovered via social media . Every blog post can also be shared on social media networks – Twitter, LinkedIn, Facebook and Pinterest – these can help you to expose your business to a new audience that may not have heard about you.
If you are serious about blogging and have decided that it something that you’d like to pursue, then the next step is to formulate a serious plan of action. During this planning phase you need to think about who will have the responsibility to write blog posts and maintain the company blog. This is so important because we have seen many blogs that may be active for a couple of months, and then suddenly they lose their lustre and before you know it they’ve stopped blogging. Don’t let you company blog die before it has a chance to shine.
The only solution for your company blog is to plan and determine the best way of how you can be consistent and blog on a regular basis.